Pre-Owned 2020 Jeep Compass Trailhawk For Sale North Aurora, IL

ly understand:I can get a Trailhawk 4x4 at an affordable price.Condition becomes extremely important at this mileage. If your shop has completed meaningful recon tires, brakes, fluids, suspension work or other maintenance put that information directly into the advertising.A 100,000-mile vehicle that looks exceptionally clean and has documented recent maintenance can present much better value than a cheaper vehicle that immediately needs money spent on it.DIAMOND BLACK CRYSTAL PEARLCOATThis is a strong color for the Trailhawk.Diamond Black Crystal Pearlcoat works particularly well with the Trailhawk's rugged trim, badging and red accents.Get a strong front three-quarter hero photograph where the customer can clearly see the Trailhawk styling and red tow hooks.Don't use a generic straight-on inventory photo as the lead image.AFFORDABLE ALTERNATIVE TO A WRANGLERThis is one of the strongest marketing angles.There are customers who love the Jeep brand and Wrangler image but don't need or don't want to pay for a Wrangler.This Compass Trailhawk gives them:Jeep styling + Trail Rated capability + 4WD + four doors + compact dimensions + a much more accessible price point.That's a compelling combination for younger buyers, first-time SUV buyers and customers who simply want an affordable winter vehicle.WHO SHOULD YOU TARGET?Don't wait exclusively for Compass leads.Market this vehicle to customers shopping for a:Jeep Cherokee, Jeep Renegade, Subaru Crosstrek, Subaru Forester, Ford Bronco Sport, Ford Escape, Chevrolet Equinox, Hyundai Tucson, Kia Sportage or other affordable 4WD/AWD SUV.Also mine older Wrangler and Grand Cherokee leads where price or payment prevented the customer from buying.The Trailhawk can become the value alternative.WHY THIS COMPASS SHOULD SELL FASTThe marketing formula should be:TRAILHAWK + TRAIL RATED + 4WD + AFFORDABLE PRICENot:2020 Jeep Compass with 100,056 miles.Mileage is a specification. Capability and price are the story.The headline I'd run is:2020 JEEP COMPASS TRAILHAWK 4X4 TRAIL RATED AFFORDABLE 4WD SUVThen, once the selling price is established, I'd test a stronger value headline such as: